DAY 01

Conversion & Marketing Foundations

SESSION 1: Intro & How to Set Yourself Up For Success

This session covers the key mindset shifts and realistic expectations you must have to successfully market your business. We'll go over your "marketing maths" so you know how many leads you need to hit your goals, and give you a clear overview of the entire marketing & sales process.

Session 2: Use Our AI-Powered Marketing Tool To Generate Your Marketing Pillars & Social Media Content

We'll guide you through using our new AI Marketing generator to produce all your "marketing pillar" content, including:

Your USP (Unique Selling Proposition)
Your "Magic Story"
Your Guarantee
Your "Meet the Team" page
Preferred Partners
How We Work With You (HWWWY)
Your Company Values
Answering The 4 Questions That Are On Every Prospects Mind
20x Social Media content

Session 3: Direct Response Website (40-Point Checklist)

Discover the "best practice" approach to incorporating the core marketing pillars into your website, turning it from a simple "brochure" into a lead generation tool that attracts, nurtures, educated, and converts visitors into hot leads.

DAY 02

Online Marketing: Paid Ads & Lead Magnets To Attract Your Ideal Target Market

SESSION 1: Offer Creation

Our goal here is to “Make an offer so good, people feel stupid saying no”. We'll run you through how to create an irresistible offer to get people taking the first step to speaking with you about their project.

Session 2: Lead Magnets: Attracting Your Ideal Target Market

We'll show how to strategically give away free resources to attract leads, position you as an expert, and sign contracts.

Session 3: Facebook Ads 101

In this session marketing team will lead you through how to setup your Facebook for success, including the specific types of ads you should run, proven ad copy templates, how to audit your campaigns when they stop working, and more.

Session 4: Google Optimisation

In this session we'll walk you through the key optimisations you can make to your presence on Google to attract organic leads without spending any extra money on ads.

DAY 03

Offline Marketing: Dominate Your Local Area & Become The Celebrity In Your Niche

SESSION 1: Referral Marketing Systems

In this session we'll cover how to setup strategic partnerships with other businesses in your local area, resulting in a network of people all wanting to refer YOU to anyone they know looking to build.

Session 2: Direct Mail

Go back to the old school! We'll show you how to strategically use door hangars, flyers, and other types of direct mail to grab the attention of potential clients and educate them on the services you offer.

Session 3: Leveraging Site Signage

We'll show you how to take your onsite signage to the next level, and turn it into way to generate new leads from the local area.

We'll show where to place it and what to include on for maximum results.

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